Does Your Digital Marketing Agency Understand Search Intent?
Knowing the “Why†Behind User Searches Guides Content Creation For business owners, internet searches represent opportunity. It’s your chance to connect over a relevant query, proving you’re a valuable informational resource who can guide the customer on their journey. Rising above the noise is the challenge. People make more than eight billion Google searches per […]
How Well Does Your Advertising Agency Know Your Business?
6 Things Top Marketing Firms Do to Learn Your Brand and Business Model When a business decides to partner with an advertising agency, it’s usually at the tail end of months of discussions, needs assessments, and mutual evaluation. The process isn’t quick, nor should it be. Hiring a marketing firm is essentially you saying, “I’m […]
Is It Time to Hire a Marketing Firm to Support My Business?
12 Signs You’re Ready to Partner With an Advertising or Marketing Firm Think about the last time you went to the movie theater or dined at a restaurant. Chances are you saw a trailer, TV spot, or streaming ad that captured your attention and turned you into a patron. In other words, you were marketed […]
6 Tips For Creating Video Advertising That Works
Learn the Best Practices Of Making Engaging Streaming and OTT Ads Over-the-top (OTT) video advertising has become one of the most effective tools for capturing audience attention, creating brand awareness, and driving conversions. With consumers spending more time watching online videos than ever before, brands have a unique opportunity to leverage video ads to hit […]
The iFocus Marketing Guide to Combating Spam On Facebook
Employing a Few Best Practices Can Keep Your Social Media Marketing Strategy On Track Your Facebook page is your company’s digital hang-out spot where you can engage with your audience, build brand awareness, and advertise your goods and services. When correctly leveraged, social media marketing on Facebook yields a significant return on investment that helps […]
Understanding Consumer Psychology In Digital Marketing For the Holidays
Hit Your Q4 Goals By Teaming Up With Our Digital Marketing Agency In Overland Park Imagine for a moment that you can read the minds of consumers. Not only could you find out their spending habits, but also the thoughts and personal factors motivating their purchasing decisions. With that kind of information, you could craft […]
Building a Strong Brand Visual Identity In the Digital Age
How Teaming Up With a Digital Marketing Agency Can Help Put Your Brand’s Best Foot Forward When people see golden arches or a masked hamburger thief, they automatically connect it with America’s most recognized fast-food chain. A swoosh logo conjures thoughts of famous athletes and sports apparel. An apple… Well, you get it. The massive […]
Voice Search Optimization As SEO Marketing: Preparing Your Business For the Voice Search Revolution
Best Practices to Use For Voice Search SEO Optimization That Will Improve Your Visibility In the SERPs Search engine optimization (SEO) used to be much simpler than what it is today. If you kept up with SEO marketing best practices, paid attention to core algorithm updates, and consistently posted content, chances are you would start […]
8 Kinds of Digital Copywriting and Where and When to Use Them
No Content Marketing Agency Is Complete Without a Few Wordsmiths to Drive the Message Home When most businesses think of digital marketing services, they think of social media videos, websites that are optimized for user experience, and visually engaging ads. The digital space has enabled marketers to draw in audiences using fresh and innovative methods […]
Catch Up on the Latest Summer Social Marketing Trends
Carefully Curated Tips From Our Social Media Marketing Agency Acid wash jeans, clear colas, and planking. These are three things you probably haven’t thought about in a while, but they each had a moment of cultural significance and popularity. In other words, they were trends. Not unlike food, fashion, and Internet challenges, social media lives […]
A Discovery Call With iFocus Today Could Put Your Business On the Path to Growth This Summer
Learn How a Digital Marketing Consultation Can Help You Achieve Your Business Goals As a digital marketing agency in Kansas City, iFocus Marketing has had the pleasure of working with numerous clients in a range of different industries. Whether it’s a major vehicle brand with national reach or a local bank that is new to […]
Comparing Microsoft Bing Ads and Google Ads
Our Ad Agency Can Help You Evaluate Which Option Is Best for Your PPC Campaign Google is synonymous with digital marketing, especially when it comes to pay-per-click (PPC) campaigns. An ad agency worth their salt can leverage the platform to increase brand awareness for their clients, drive conversions, and turn casual consumers into loyal customers. […]
Common KPIs and What They Mean in Digital Marketing
Get Familiar with the Key Metrics Used to Measure the Success of a Digital Marketing Strategy To the untrained eye, a digital marketing strategy may seem like throwing spaghetti at the wall and seeing what sticks. In any given week, your business may run display ads and social ads, post a few social media updates, […]
Top New Year’s Resolutions for Small and Medium Businesses
3 Small Business Marketing Ideas That Boost Organic Ranking and Help Create Loyal Customers As 2023 ends, naturally, you’re already projecting your business’s end-of-year numbers and forecasting what Q1 will bring. With inflation remaining a top-of-mind issue among consumers, it’s important to secure the biggest slice of market share possible for the sake of hitting […]
Website Optimizations You Can Make to Increase Conversion Rate
On-Page SEO, ADA Compliant Websites, and Other Tricks of the Trade to Implement This Fall  The holidays are right around the corner, which means many businesses start to pivot away from brand awareness and go all-in on tactics that increase conversions. In autumn, the proverbial iron starts to heat up among consumers, which means […]
Digital Marketing Trends to Embrace This Holiday Season
5 Ways You Can Leverage Seasonality in Your Digital Marketing Strategy All bets are off in the fourth quarter. For many organizations, the holiday season determines whether the year was a success. It’s no secret that retail and ecommerce shopping spikes around Thanksgiving. From there, it continues to ramp up all the way through December. […]
4 Ways to Use Digital Marketing to Promote a Grand Opening
How Our Kansas City Digital Marketing Agency Can Help You Kick Off Your Big Event A grand opening event sets the tone for your business and marks the first chapter of your relationship with customers and the community. It’s also the culmination of all your meticulous planning, hard work, and financial investment. You’re confident in […]
5 Digital Marketing Tactics for Brand Awareness
Effective Brand Awareness Tactics That Elevate Your Profile Dry cleaning services, cookie companies, and dog grooming salons – what do they all have in common? They are all examples of small businesses that start with a single location and scale upwards. In 2017, Crumbl debuted their first cookie shop in Logan, Utah. Fast-forward to today, […]
Seasonal Marketing Made Easy
3 Quick Ways to Create Custom Digital Marketing Campaigns That Tie in Perfectly With the Time of Year Pumpkins are a hot item in October. Holiday décor flies off the shelves in December. Fireworks sell like flammable hot cakes in early July. These are just a few truisms we know about seasonality. Certain products and […]
Check Out Our Updated GBP Services
How iFocus Marketing Performs Google Business Profile Optimizations and GBP Management We work with a lot of different clients from a broad range of industries here at iFocus, and if there’s one marketing goal that lines up with all of them, it’s this – they all want to increase their visibility to customers. And considering […]
Discover the iFocus Local Services Packages
Learn More About Our Digital Marketing Consulting Services and How They Can Help Your Locally Owned Business Local businesses will always have a special place in our heart. When iFocus Marketing was just getting started, many of the clients we worked with were locally owned businesses. Being a local digital marketing consulting agency meant that […]
5 Reasons AI Will Never Beat a Human Copywriter
Why You Should Reconsider Using a Robot to Boost Your Local Search Optimization and SEO (for Now) If we had a nickel for every time we’ve heard about AI copywriting in the past few months, we’d have enough to buy every employee a Twitter Blue subscription with change to spare. AI copywriting isn’t something that […]
The Tumultuous and Troubling Times of Twitter
Here at Dawn, Gone by Musk – Why Companies Are Shifting Their Social Media Marketing Budgets Social media! You know it. You love it. Do you still love it? So much has changed from the purist days of Xanga, Friendster, and MySpace. There were no ads. No influencers. Bots weren’t really a thing yet. The […]
Comparing PPC Advertising with Organic Search Engine Optimization
Sizing Up Two of the Most Effective Digital Marketing Methods As an award-winning digital marketing agency in Kansas City that has worked with a variety of brands, there are a myriad of things we need to be mindful of when building out a client’s strategy. Short- and long-term goals, key performance indicators, and other measurable […]
Finding Your Brand Voice in an Increasingly Loud Digital World
How to Use Digital Marketing Solutions to Stand Out Amongst Your Competition As the old saying goes, “It’s not what you say, but how you say it.†Nothing rings truer when discussing the topic of brand voice and how delivery, tone, and content combine to shape a company’s overall personality. Each time a company makes […]
4 Servings of Marketing Insights to Whet Your Appetite
Industry Focus for Friday, January 20, 2023 Maybe because it’s Restaurant Week here in KC or maybe because we just watched The Menu on HBO Max, but we’re really feeling the food theme vibe right now so we’re just gonna roll with it. As our regular patrons know, we’re constantly scouring that all-you-can-eat buffet known […]
Can Anyone Use Google Ads?
Breaking Down One of the Most Commonly Used Digital Marketing Solutions Whether you’re on day one of crafting your digital marketing strategy or a seasoned pro with years of experience under your belt, the topic of Google Ads is bound to come up. It is a mainstay in pay-per-click (PPC) advertising as part of a […]
5 Reasons to Regularly QA Your Website as Part of Your Digital Marketing Efforts
And How to Find a Custom Website Design Company That Puts Your Best Foot Forward on the Internet If you’re like most people, you give yourself a little check in the mirror before heading out to the store or hopping on a Zoom call. Most of the time, you’re good to go. However, there are […]
The Benefits of Hiring a Social Media Management Company
And How it Fits into Your Overall Digital Marketing Strategy Can you believe that we’ve had social media for almost 25 years now? Crazy, right? We still remember the days when social was simple. No ads. No companies. No campaigns. It was just people communicating with people and organically connecting. You had bloggers on Xanga, […]
What’s Next for Targeted Digital Advertising?
Tips From Your Digital Marketing Agency on How to Handle an Increasingly Cookie-less World If you’ve been in the marketing game for even five minutes, then you probably have heard the term “targeted advertising.†It’s when a company has a specific audience or demographic they cater their marketing efforts towards. Brands like Nike and Adidas […]
Display Advertising: Your Next Marketing Strategy for 2023
How Your Digital Marketing Agency Uses Them to Boost Your Brand Display ads. You know ‘em. You love ‘em. Okay, maybe you don’t love them per se, but they definitely fit in nicely with an overall digital marketing strategy. Display ads – sometimes referred to as banner ads – are the image-based or video ads […]
How to Use the Performance Max Campaign Type in Google Ads
A New Tool to Amp Up Your Digital Marketing Strategy There’s a piece of equipment in the car and home audio world called an amplifier. It doesn’t play anything. In fact, on its own, an amplifier is a perfectly useless piece of equipment. That’s because an amp’s purpose is to amplify the performance of the […]
Conducting Successful Continuous Marketing Check-Ins
Auditing the Results of Your Digital Marketing Strategy The modern digital marketing strategy is always in flux, which should come to no surprise to anyone. Customers change, trends evolve, and search engines like Google are always adjusting their rules and changing their algorithm. As the best digital marketing agency in Kansas City, we’re not afraid […]
Google My Business: What’s New, What’s Not
A Breakdown from Your Local Digital Marketing Agency in Kansas City As a digital marketing agency near you that knows the difference between a bad strategy and a good one, we can tell you right now your business – any business, really – needs to cater to Google and their whims. According to Hubspot, Google […]
Opting Out of Google: What It Means for Your Marketing Efforts
And What Options to Discuss with Your Digital Marketing Agency As one of the leading digital ad agencies in Kansas City, part of our job is to be a resource of information for our clients. You can’t conceive a digital marketing strategy until you know how all the pieces fit together. One of those pieces […]
Display Ads Bring Your Digital Marketing Strategy Full-Circle
How Your Digital Marketing Agency Puts Your Best Foot Forward Using Display Ads The average person sees anywhere from 4,000 to 10,000 ads per day. Take a guess at where most of those ads live. It’s not billboards overlooking the highway or fliers stapled to telephone poles. It’s definitely not your wad of junk mail […]
QR Codes are BACK, Baby!
The Unlikely Rise of QR Codes and How a Digital Marketing Agency Uses Them If you weren’t aware of QR codes before, you’re certainly aware of them now. In the pandemic era, QR codes became essential in nearly every digital marketing strategy to deliver a touchless experience to the consumer. Originally developed back in 1994, […]
Alexa, Is Voice Search the New Face of SEO?
How to Optimize Voice Search SEO to Your Advantage Search engine optimization (SEO) is kind of like the Thanksgiving turkey of your marketing spread. Out of all your marketing efforts, SEO takes the longest to cook up. You’re probably looking at around six months before you start to see the results take effect. This is […]
The Benefits of Advertising on a Podcast
Four Ways Audio Ads Help Businesses Find Their Exact Customer Through Digital Marketing Strategy Everyone has at least one podcast they can’t live without. Case in point: we have quite a few employees here at iFocus who watch episodes of “The Office†over and over, so it’s only natural they’d tune in to “Office Ladies,†[…]
