Author: iFocus Marketing

We’ll Bring You Even More Digital Marketing Insights Next Year

Industry Focus December 16, 2022 Google doesn’t name just anyone a Premier Partner, but iFocus Marketing earned that ranking through our extensive certifications and proven knowledge of Google for digital marketing. And with all this great news from Google (and LinkedIn!) this week, the iFocus team was especially excited for the year to come. So […]

A Holiday Stocking Full of Digital Marketing Tips – Right Here!

Industry Focus for Friday, December 9, 2022 It’s our second-to-last Industry Focus of 2022, and that means our team was hyper-interested in the latest and greatest from Google, design trends for the coming new year, and content optimization. In fact, if we found these things in our holiday stockings that we hung on our mantle […]

Make It a December to Remember by Upgrading Your Marketing Strategy

Industry Focus for Friday, December 2, 2022 If there’s one thing that’s true, it’s that the world of digital marketing is always changing. The holiday season is no exception – as evidenced by the newest developments the iFocus Marketing team discussed this week. Here are our top five most-talked-about articles we shared among us. “6 […]

Add a Little (Pumpkin) Spice to Your Social Media Marketing This Month

Industry Focus for Friday, October 7, 2022 Depending on who you ask, spooky season/pumpkin spice season is upon us. For us at iFocus Marketing, it’s simply Q4. We’ve entered the new quarter strong and are ready to make big impacts on our clients’ business success. One big way we ensure we’re capable of these feats […]

As We Prep for the Holidays, Our Team Still Keeps Up on Digital Marketing Trends – and You Should, Too

Industry Focus for Friday, November 18, 2022 With the holiday season upon us, the iFocus Marketing team is full steam ahead as we help our clients meet their last-minute business goals through seriously sharp digital marketing strategy. One way we ensure a dynamic approach to advertising is by continuous optimization in every omnichannel campaign – […]

Did You Make a Wish for a Meaningful Marketing Analysis and Strategy?

Industry Focus for Friday, November 11, 2022 It’s 11/11, and that means it’s time to tell the universe your greatest desire. If that’s for a digital ad agency who will partner with you to help you achieve measurable business outcomes, then we hope you’re sitting down – because your wish just came true. iFocus Marketing, […]

Your First Gift Of This Giving Season? Fresh Marketing Platform Trends

Industry Focus for Friday, November 4, 2022 It’s November and you know what that means. It’s officially holiday season! We’ve replaced our Michael Myers masks with Santa hats and are here to deliver what’s at the top of your weekly wish list, fresh marketing trends! This week, we’re taking a look at what’s new with […]

It’s Not a Spooky Coincidence … It’s a State of Mind: How We Stay Ahead of the Trends at iFocus

Industry Focus for Friday, October 28, 2022 After a thorough read of this week’s most significant articles in the world of digital marketing, it occurs to our team at iFocus that our efforts have paid off in 2022. Our Industry Focus for this week features positive news from Google, YouTube, and the now-ubiquitous social platform […]

Apps – But Not Appetizers – and Marketing Trends Are on the Menu This Week

Industry Focus for Friday, October 21, 2022 Digital marketing is a little like food: you want to create an appetizing dish that tastes good, satisfies, and makes you want more. The same goes for online ads, especially if you’re trying to garner clicks. Hungry for more? Dig into our bite-size synopses of the latest marketing […]

Why You Need “Soft Eyes” to Strengthen Your Digital Marketing

Industry Focus for Friday, October 14, 2022 In the multiple-Emmy-award-winning television series The Wire, iconic detective Bunk Moreland teaches a memorable lesson about searching for clues. “You have to have soft eyes,” he says, knowingly. The viewer soon learns what he means as he finds an unexpected piece of evidence: when you have a goal […]

Strategy and Analytics Go Together Like … iFocus and Award-Winning Marketing

Industry Focus for Friday, September 30, 2022 At iFocus Marketing, we’re all about dynamic marketing strategies. Our sole priority when working with our clients is to develop an action-driven plan to grow their businesses. But how do we know this works? Where do these strategies come from? It’s important to know that, for us, our […]

Totally Fresh Fall Marketing Insights from Our KC Ad Agency

Industry Focus for Friday, September 23, 2022 It’s the first Friday of fall, and the iFocus team are, frankly, feeling fantastic about these fresh marketing trends! This week, we talked in-depth about search engine optimization, Google indexing, website updates, cross-platform promotions, and everyone’s favorite topic: TikTok. It’s how we stay obsessively up-to-date on the latest […]

This Week’s Big News on Streaming Video, Social Media Ads, UX, and Graphic Design

Industry Focus for Friday, September 16, 2022 We can only imagine how exhausting it is, as a business owner, to run daily operations, scale your services, and stay abreast of the latest digital marketing news. That’s why iFocus Marketing has stepped in to take over that part of your workweek in our Industry Focus feature. […]

Google Ads and SEO Updates from Your Google Premier Partner

Industry Focus for Friday, September 9, 2022 Every week, the iFocus Marketing team discusses the latest news from the industry and determines how best to apply our new knowledge to benefit our clients. This week, we thought about Google Ads, target audiences, search engine optimization, and how retail companies can continue driving profits in a […]

Spend Your Three-Day Weekend Reviewing These Marketing Tips

Industry Focus for September 2, 2022 Twice a week, the iFocus Marketing team discusses the latest industry news and trends so that we stay vigilantly up-to-date and can help our clients knock their business goals out of the park. And because it’s Labor Day weekend, our conversations focused on helpful tips small business owners can […]

S-E-Oh Yeah! The Right Keywords and Digital Marketing Strategy Make The Difference

Industry Focus for Friday, August 26, 2022 What does it mean to be on the cutting edge of digital marketing? It means keeping up with the latest Google updates, design trends, and analytics that make omnichannel campaigns successful. Every week, the team at iFocus chats about the latest industry goings-on and how we can apply […]

Our Digital Marketing Agency Is Ever-So Social This Week

Industry Focus for Friday, August 19, 2022 Since its start with MySpace – or maybe Facebook – social media has been evolving at a mindblowing pace, not once slowing down since the early 2000s. This week, social media news dominated our industry conversations, especially Reels, showing just how much of a chokehold TikTok has on […]

The ‘Why’ and ‘How’ are Front-of-Mind This Week As We Consider Marketing Strategies and the Tools to Make Them Happen

Industry Focus for Friday, August 12, 2022 An important part of our approach at iFocus Marketing is absorbing global business trends and understanding how they affect the marketing strategies we develop for our clients. Staying relevant, being able to pivot in an ever-changing world, and developing innovative ways to support your business’ marketing needs is […]

Our Lifelong Learning Blog Goes Meta With News Articles About Learning

Industry Focus for Friday, August 5, 2022 Don’t say we didn’t warn you. We’re obsessed with building our knowledge base and putting it to work, which is why it’s only fitting that this week’s marketing trends blog focuses on understanding insights, uncovering how things work, and diving into machine learning. Our devotion to getting smarter […]

The ABCs of PPC – and Other Digital Marketing Solutions

Industry Focus for Friday, July 28, 2022 Every week, our digital marketing agency team comes together to discuss the latest industry trends. This week, paid media – specifically pay-per-click advertising – dominated the conversation, which also included search engine optimization. Keeping up-to-date on digital marketing takes time – which is why reading our Industry Focus […]

We Love a Good Feature – and Social Media Platforms Are Growing Theirs

Industry Focus for July 22, 2022 Without all the major growth and change to social media platforms the last 15 or so years, we’d all still be rearranging our Top 8 on MySpace or uploading every photo we took to a Facebook album that only our college peers can see. You could say we’re pretty […]

Google Search Console Video Indexing Report Now Available

Industry Focus for Friday, July 14, 2022 This week, the iFocus Marketing team talked a lot about the news from Google. As Gen Z turns away from the search engine and toward social media, Google has a brush with the law, and Twitter forays into collaboration, we continue learning about the latest marketing trends. And […]

Get That Friday Feeling with the Latest Marketing Trends

Industry Focus for Friday, July 8, 2022 Every week, we distill the latest marketing news down into five top stories that you need to know. And we don’t just do it for our blog! Staying updated on what’s going on in the industry makes us one of the most agile and adaptable digital marketing agencies […]

iFocus Marketing: Declaring Our Independence from Boring Marketing Strategies Since 2016

Industry Focus for Friday, July 1, 2022 Launch the fireworks! We’re celebrating the latest marketing trends. It’s what we do. Every week, twice a week, our team of lifelong learners gets together to discuss what’s happening in digital marketing and adjacent industries so that we’re prepared for whatever happens next. And this week, boy, did […]

The TikTok Party Don’t Stop!

Industry Focus for June 24, 2022 As new social media platforms are introduced, digital marketing strategy changes to meet the audience where they are. And sometimes new social media platforms are so prolific, they have massive effects on the industry and become cultural phenomena. In case you aren’t following, we’re talking about TikTok. This week, […]

Your Social Media Arsenal is About To Improve, By, Like, A Lot

Industry Focus for Friday, June 17, 2022 By now you know the drill: every week, the iFocus team,a band of lifelong learners with a common goal, chat about the latest in the digital marketing industry, and then we share it here on our devastatingly interesting blog. This week, we’re pumped for the phenomenal changes coming […]

Do Digital Security Measures Affect Online Marketing? The Straight Answer is “Maybe.”

Industry Focus for Friday, June 10, 2022 With social media platforms, tech companies, and operating systems introducing new measures to protect user data, crack down on bots, and enhance their security, the iFocus Marketing team anticipates that big changes are coming to the digital marketing world. We’re staying on top of the latest security trends […]

Greetings from Our Digital Marketing Agency’s First Summer Friday of the Year

Industry Focus for June 3, 2022 While we’re out enjoying some sunshine (and staying close to our computers so we can jump online to help our clients) on this year’s first Summer Friday, utilize your time today to browse through our top five most-talked-about industry trends this week. As a team, we share these insights […]

Feature-Rich Digital Marketing Platform Guidance You Can Use

Industry Focus for Friday, May 27, 2022 We like to say that digital marketing works a lot like magic – to the untrained eye it’s hard to pinpoint exactly what happened to deliver the end results. But when you’re constantly reading up on Google algorithm updates, new social media platform features, or expert recommendations (or […]

iFocus Marketing: Keeping New Insights in Our Sight Since 2015

Industry Focus for Friday, May 20, 2022 This week was a seriously major one for digital marketing. We learned mind-blowing news about Google search keywords and ads, dove into the detailed metrics TikTok provides advertisers, and felt validated by the hottest tips on inclusive website design. For the last seven years, we’ve been keeping up […]

Marketing Superstitions? Nope! You’ll Only Find Facts Here.

Industry Focus for Friday, May 13, 2022 Don’t be spooked by the latest marketing news, no matter what the day is. When you partner with iFocus Marketing, you’re assured that your collaborators – that’s us! – are up-to-date on Google’s latest algorithm adjustment and the hottest ways to get in front of your target audience […]

Updates on the 5 Latest Website Design Trends From Our Digital Marketing Agency

Why iFocus Marketing Has the Best Website Design Services Near You Web design trends are constantly changing to keep users engaged and help websites stand out in search results. It’s all about creating the future, while focusing on what’s happening right now. So what are the biggest trends that are breaking with tradition and revolutionizing […]

We’re a Kansas City Ad Agency That’s On Top of Digital Marketing Trends!

Industry Focus for Friday, May 6, 2022 Digital marketing strategy evolves constantly. Unlike traditional media, which uses stagnant – and expensive – ads, digital marketing makes your budget go farther and allows you to continually optimize your campaigns. That continual optimization is what gives you the biggest return on ad spend. And if you want […]

Spring Into a New Digital Marketing Strategy That Delivers Results

Industry Focus for Friday, April 29, 2022 The cherry blossoms are in bloom and our allergies are acting up a little, but no amount of pollen is going to keep our eyes off the latest developments in the world of marketing. We’re coming at you with a little more swag than normal. iFocus Marketing took […]

We Deliver on Digital Marketing Strategy That Walks the Walk

Industry Focus for Friday, April 22, 2022 Our team of lifelong learners and marketing aficionados talk every day about the latest developments in our industry, not just because we’re curious, but also because we’re inspired to use our newfound knowledge for the benefit of our clients. At iFocus Marketing, we put our data where our […]

The Truth in Advertising (Agencies)

Industry Focus for Friday, April 15, 2022 You’ve probably read company websites that talk a big game about what they stand for, but you never see anything from them to back that up. We don’t do that. For example, our website says we’re caffeine-fueled. As evidence, we’d like to submit our dedicated bin of used […]

BIG Changes to Google and Twitter Are Sure to Influence Digital Marketing

Industry Focus for Friday, April 8 Every week, our team shares the latest digital marketing news and related information so that we can all stay up-to-date. Our knowledge helps our clients develop the smartest marketing strategies, particularly in the digital age of advertising. This week, we were particularly taken with updates to Google’s Search and […]

No Fooling: Digital Marketing is Dynamic! Our Kansas City Ad Agency Keeps Up.

Industry Focus for Friday, April 1, 2022 When you partner with iFocus Marketing, you receive an assigned account manager to help you strategize and carry out your digital marketing tactics. This dedicated point-person learns all about your business so they can provide the support you need, before you even know you need it. This week, […]

Our Friend, Google, Takes Center Stage This Week

Industry Focus for Friday, March 25, 2022 As a Google Partner agency in Kansas City, iFocus Marketing is proud of our long list of certifications from the search engine and tech giant. We expertly navigate the depths of digital marketing via Google, especially when it comes to search engine optimization and paid search. And this […]

Our Digital Marketing Agency Is Here to Share Two Free Google Tools Your Business Needs to Succeed

And Why “Free” Doesn’t Always Mean Easy Did you know that seven out of ten customers who visit a business or make a purchase use information they found online? It’s no secret how they’re finding that info, either – Google! If you’ve been looking for simple ways to increase clicks that lead to sales, then […]

Don’t Be Stingy! Share Our Marketing Insights with Your Friends.

Industry Focus for Friday, March 18, 2022 Don’t make your competitors green with envy as you stay up to date on the latest digital marketing developments, courtesy of iFocus Marketing! Instead, share our weekly Industry Focus, based on our discussions about marketing current events, with everyone you know. They’ll be thankful, and you’ll have someone […]

Instagram Reels Expands Your Reach on Social Media. Here’s How.

Work with a Social Media Marketing Company for Strategies that Make a Big Impact In the last few years, it’s become clear that all you need to captivate an audience is 60 seconds. After the global sensation known as TikTok hit the scene, minute-to-win-it videos were declared the heavy-weight champion, taking on the shortest of […]

Get Social with the Best Ad Agency in Kansas City

Industry Focus for Friday, March 11, 2022 The iFocus Marketing team discussed 15 marketing industry current events this week, with social media topics coming out as our favorites, plus some really big landmark news about Microsoft Ads, and timely ideas for International Women’s Day. We think these topics are so important, we wanted to share […]

Digital Marketing Tools Drive Results. Here’s How.

Industry Focus for Friday, March 4, 2022 It’s Friday, we’re in love with Google. To clarify, we love how Google’s digital marketing tools and our expertise help our clients achieve their business goals and connect with their audience. It seems as though this week, Google Search, Google Ads, and search engine optimization were top-of-mind. And […]

2021 Year in Review: What We Accomplished at iFocus, Kansas City’s Best Digital Marketing Agency

Our Growth and Excellence is Intentional, Just Like Every Campaign We Build Last year was a big one for iFocus Marketing. As a digital marketing agency, we’re always learning and changing at the speed of technology to serve our clients and get them the best possible return on their marketing dollar. See why 2021 was […]

Need to Know: Major Updates in Social Media and Google Ads

Industry Focus for Friday, February 25, 2022 We’re looking forward to the weekend, but we also treasure the time we spend together talking about the latest in digital marketing. It sounds cheesy, but we really do enjoy continually learning, not only for our own benefit, but because it helps us drive our clients’ success through […]

Digital Marketing Recap: Our Super Bowl Ad Obsessions, Plus ROI on CTV, Social Media Ads, and Communications

Industry Focus for Friday, February 18, 2022 It’s Fri-yay, and you know what that means! It’s time for Industry Focus, a weekly blog series in which our team members share our hot-topic discussion-starters on the latest marketing trends. Continually learning and collaborating are the bread and butter of our company culture, and it’s how we’re […]

Partners with Google, Partners with You: Ad Agency Expertise Matters

Industry Focus for Friday, February 11, 2022 Welcome back to Industry Focus, a weekly blog series in which we share the latest digital marketing trends our team members are talking about this week. As lifelong learners, we’re always thinking about marketing data and how we can leverage new information and media features to our clients’ […]

Twitter and Facebook and YouTube, Oh My! (And Other Stuff, Too)

Industry Focus for Friday, February 4, 2022 We openly brag about how much we obsess over data and love learning. That’s why twice a week, as a team, we discuss the latest digital marketing trends and work together to apply our knowledge to our work with our clients. And to help keep you in the […]

Digital Marketing Trends to Watch This Year

Industry Focus for Friday, January 28, 2022 We’re a team of lifelong learners, which is why, twice a week, we share and discuss the latest marketing industry news. Together, we brainstorm creative ways to apply our new knowledge to help our clients become more successful. And because we brag about how constantly learning is a […]

SEO Site Migrations, YouTube Music, Content Marketing, and More!

Industry Focus for Friday, January 21, 2022 Twice each week, our digital marketing team discusses industry news and shares relevant articles we’ve read. Together, we explore how we can apply our new knowledge to improve our clients’ marketing strategies. iFocus Marketing is founded on the philosophy of lifelong learning. That’s why, every Friday, we’ll share […]

E-Commerce Predictions, Search Engine Optimization, and More!

Industry Focus for Friday, January 14, 2022 Twice a week, our team discusses digital marketing industry news by sharing the latest articles we’ve read and learning how we can apply this knowledge to improve our clients’ marketing strategy. Because we’re deeply rooted in our philosophy of lifelong learning, each Friday, we’ll share our top five […]

That’s So 2011: Are Demographics a Thing of the Past?

Our Digital Marketing Agency Brings You Up-to-Date on How to Identify Your Target Audience In a world full of unpredictability, there are a few things we as humans hold dear as sound, reliable constants in our lives. Sliced bread, for instance. Or the knowledge that some iteration of Law & Order will always be on […]

Think You Have an ADA-Compliant Website? Think Again.

Why ADA Compliance Matters for Website Design When it comes to web design, there’s a lot to consider, from the tone of voice used in the copy, to the overall website design and user experience (UX). You want to make sure your site is visually pleasing and easy to use, while also conveying your brand’s […]

Small Business Digital Marketing 101

Our Top Five Most Effective Marketing Strategies Struggling to get attention for your business online? Looking for lead generation and brand awareness, but fear you’re in the wrong place? We’ve seen the struggle for small business owners and are here to help!  Our top five most effective online digital marketing strategies will help small business […]

What You Should Know About Achieving Good Website UX

Invest in Custom Web Development with a Full-Service Digital Marketing Agency for the Biggest Impact on Your Audience It’s tempting to use a basic template in a website builder to create your small business’s site. But which is really better: a templated site, or one that is more customized and created with expert input and […]

7 Tips for Writing Excellent Blog Posts for Search Engine Optimization

Incorporate Content into Your Digital Marketing Strategy for Big Results Content marketing is, like, so hot right now. Because of its popularity – and power – small businesses are trying their hand at search engine optimization, including blogging, to drive traffic to their website and be number one, at least in the eyes of Google. […]

Get to Know Our Native Content Packages

For Small Business Search Engine Optimization, iFocus Has Marketing Strategies In today’s world of increasing need for visibility on search engines, content remains one of the only consistent factors that digital marketers can agree on as a priority when it comes to search engine optimization (SEO). Many small- and medium-sized businesses struggle with their SEO […]

10 Social Media Tips for SMBs

Harness the Power of These Marketing Strategies for Small Business to Engage with Your Audience There’s no denying the impact that social media marketing can have on small businesses. Brands can go viral overnight and store shelves get cleared out in an instant, making it one of the most effective marketing strategies for small businesses. […]

5 Apps That Help You Succeed with Content Keywords

SEO Tools Don’t Make You an SEO Expert, but They Can Help with SEO Marketing Strategy Knowing the Google search keywords you should be targeting is only one step in the journey to website search engine optimization (SEO), but it’s certainly a step in the right direction. If you’re thinking about reviewing your existing website […]

Businesses with Design Systems Perform Better in Marketing. Here’s Why.

Improve Brand Awareness, Streamline Website Design, and Keep Your Digital Marketing On-Point with a Style Guide Cohesive design, tone of voice, imagery, and other components of your marketing design bank help your audience see your business as one they can look to and trust when they need your products or services. These are all considered […]

How to Determine Your Business’s Value Proposition

Conveying What Sets Your Business Apart with Efficient Messaging In a world where every company is trying to get noticed as quickly as possible, you may be wondering about how to make a memorable impact on potential customers. In most cases, creating brand awareness is usually the first step when creating effective marketing strategies for […]

Filling the Funnel: Why Focusing on Lead Gen Isn’t Enough

Quality Content Marketing Paves the Way in the Buyer’s Journey Spend even five minutes in the B2C or B2B world, and you’ll hear about the concept of the marketing and sales funnel. Lead gen is toward the bottom of that funnel, after your business has attracted visitors, and before creating a lifelong customer through engagement […]

The Important Role of Content Marketing

Quality Digital Content Propels Your Business Toward Your Goals Search engine marketing, when paired with social media management, are a dynamic duo of digital content advertising that is both active and passive. Google processes more than 2.4 million search queries per minute, and 78 percent of consumers’ purchases are impacted by social media posts from […]

Social Media Marketing Best Practices in 2021

A Look at What’s Working in the World of Social Media Advertising In this day and age, implementing a digital marketing strategy without a social media presence is like having a lock with no key! It’s no secret that social media can be an incredibly valuable tool for your business, especially in post-COVID times. However, […]

Marketing Agencies vs. In-House Marketing: The Pros & Cons

Breaking Down Which Option is Best for Your Business’ Marketing Strategy CEOs and other business owners know that they need some form of marketing plan in order to build out their customer base and keep them engaged. After all, if the public doesn’t know about you, then it’s possible you may get left in the […]

Targeting Your Audience on Social Media

Find Your Target Audience with the Right Social Media Marketing Channels It’s essential for your customers to feel like they have a personal connection with your brand, and social media is one of the most effective ways to grow those connections. So where do you find these customers in the big wide social world? Do […]

Death to the Broad Match Modifier: The Changing Landscape of Paid Search Advertising

Get Paid Search Guidance from Experts in Our Digital Marketing Agency in Kansas City Google Ads is an ever-changing landscape with the goal of becoming more accessible and beneficial for advertisers and users alike. Recently, keyword match types have become the focus of these changes. Match types are important because they help determine who can […]

Brand Awareness: A Vital Part of Your Digital Strategy

Focusing on the Top of the Funnel Could be the Key to Driving More Leads As a savvy business owner, you may be overwhelmed with the scope of marketing choices your business is presented on a daily basis. We get just how challenging it can be to determine what tactics to invest in and how […]

Instagram Stories vs. Instagram Reels – What’s the Difference?

How You Can Use the Latest Social Media Marketing Craze to Reach Your Target Audience After a recent update to the Instagram app, one billion users noticed a few changes: notifications are now at the top right of the screen; there’s a shopping tab next to your profile icon; and a new feature, “Reels,” is […]

10 Tips for Overcoming 2020 Holiday Marketing Hurdles: Part 2

Holiday Marketing Strategies to Generate Leads and Happy Customers After a quick breather, we’re back with part two of our 2020 holiday marketing series and we’re ready to talk all about generating leads, making sales, and creating long-term brand loyalists.  (Psssst…in case you missed part one, you can find it here.) Let’s get started, shall […]

10 Tips for Overcoming 2020 Holiday Marketing Hurdles: Part 1

Master Every Stage of the Buyer’s Funnel With These Holiday Marketing Tips While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much […]

Google Looks To The Future With Its New Analytics 4 Rollout

The All-New Google Analytics 4 Adds Greater Visibility and Trackability of Marketing Strategies Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone […]

The Retail Ripple Effect of Amazon Prime Day

Amazon Prime Day Shakes Up the Retail Space Long-Term Ah, fall. Cooler weather, technicolor trees, pumpkin spice everything, and…epic holiday shopping? No, you don’t need to double-check your calendar (although 2020 has had many of us wondering what day it is for a long time)—Black Friday isn’t here quite yet.  We’re talking about Amazon Prime […]

Data Privacy & Protection in the Age of The Social Dilemma

The New Netflix Docuseries Raises Serious Questions About Consumers’ Data Privacy Political turmoil. Race riots. A global pandemic. Fake news. Extremism. A country divided. While these things may sound like literary fodder for the likes of Orwell and Rand, they often comprise the unfortunate reality many people find themselves in every time they log onto […]

Why You Should be Advertising on Pinterest

Marketing on Pinterest Could Help You Unlock Hidden Marketing Potential When you think of social media platforms, what is the first one that comes to mind? For many, their first thought is Facebook, Instagram or Twitter. However, in Prophet’s Brand Relevance Index 2019, only one social media platform makes the top 10, and it isn’t […]

Don’t Cut That! Choosing the Right Attribution Model

Choosing the Right Attribution Model Ensures the Success of Your Marketing Strategy In a previous blog post, we talked about the relay race concept for budget allocation as a direct reflection of how the customer journey from awareness to purchase to retention has changed. Now, let’s focus on a related budget topic important to the […]

Ready, Set, Shop(ify Buy Button) For Your Website

Easily Turn Your Website into an E-Commerce Platform What if we told you that we could turn your website into an e-commerce platform in a matter of minutes?  You might say, “No iFocus, this can’t be done. I will have to spend thousands!” Well, we have good news for you! Shopify has introduced the perfect […]

Using Addressable Data Points for Effective Targeting

Increase the Effectiveness in your Digital Marketing Targeting The ability to target your ideal audience in any digital channel is one of the keys to success in any digital marketing campaign. Market research through the U.S. Census Bureau or behavior patterns from Google Trends and Statista provide incredible insights. We can use these insights as […]

Take Aim at Goals on Google Analytics

Discover Opportunities to Improve Your Website If you aren’t fully utilizing Google Analytics (GA), you’re missing out on valuable data that can help you increase the value of your website. Google Analytics provides a rounded view of the traffic to your website. You’ll find the standard metrics for website traffic (sessions, visitors, time on site, […]

iFocus Brag Book: What Have You Done During Quarantine?

Continual Learning is Our Self Care Stay-at-home orders where we’re headquartered near Kansas City, Missouri, began on March 24 and sent our teams home to serve our clients remotely. As it turns out, saving up to two hours a day in commuting times gives a person extra time to check off some important tasks on […]

Digital Marketing Guide to Google Ads Audiences

Get Your Online Ads In Front of the Right People Google Ads has long-offered Audiences in campaigns, but the tool doesn’t often get the recognition it deserves. Audiences are collections of users that Google creates based on their demographics and online interests. Using Audiences can optimize your campaigns and target users more efficiently. Successful marketers […]

Capture Mother’s Day Spending with Digital Marketing Tactics

Assemble Meaningful Gifts and Marketing Campaigns Now With quarantine and stay-at-home orders still in place for most states due to the COVID-19 pandemic, and the possibility that restaurants, spas, and certain stores will remain closed for the first weeks of May, retail shoppers are faced with a new hurdle: purchasing and gifting a meaningful Mother’s […]

Take Advantage of Falling Digital Ad Rates this Month

Another Reason to Keep Marketing During Coronavirus Summer 2020 Olympic Games: Postponed. Major League Baseball: On hold. Wimbledon Championships: Cancelled altogether. Democratic National Convention: Pushed back. COVID-19’s effects on big, important events certainly weren’t unexpected, with shelter-in-place and quarantine orders in place across the country and in most places in the world. After all, you […]

Small-Business Financial Resources for COVID-19 Hardships

For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace […]

The Worst Thing You Can Do Is Nothing: Digital Marketing Strategies in the Time of Coronavirus

It can be stressful to operate a business in normal circumstances, let alone at a time when a coronavirus interferes with nearly every facet of daily life. It only makes sense that small business owners feel anxiety about what will happen to the companies they’ve worked so hard to build, especially if they got the […]

COVID-19 Update: Navigating Amazon Ads

With the whirlwind of news updates and shelter-in-place orders around the country, businesses are being forced to adapt to continue serving their customers and maintaining a strong flow of business. Global mega-retailer Amazon is no different. They’ve had to shift their focus and shipping processes in order to handle the effects COVID-19 has produced in […]

The Dos and Don’ts of Marketing During a Global Crisis

You probably didn’t realize the amount of emails you had to unsubscribe from until you saw the COVID-19 statements come in from every business you’ve ever interacted with. It seems like every company put out a message regarding safety and health in relation to COVID-19 and their business processes. This poses a few questions for […]

Coronavirus – COVID-19 Best Practices

Marketing Communications Best Practices for the Coronavirus Pandemic The recent outbreak of novel coronavirus has driven many businesses into a frenzy of the unknown. The potential spread and CDC recommendations have affected every industry’s operations, customer service, and potentially their bottom lines. Large national and global organizations have begun responding to these concerns with email […]

Marketing Goals: Running the Right Relay

Every year, marketers and business owners are tasked with sitting down to analyze their goals and figure out how to best budget for the most effective attainment of those goals. Identifying the magic number of dollars needed to achieve business benchmarks is tough enough; the exercise of determining where to place those dollars can create […]

Improve Digital Marketing Campaign Insights with UTMs

Today’s world of multichannel digital marketing leaves many marketers with segmented data and even more fragmented insights. With click traffic coming in from multiple platforms, strategically planned campaigns, and variant testing across messaging we tend to find ourselves in a situation of data paralysis. One way to help consolidate some of your tracking is through […]

Social Media Best Practices & Habits for 2020

By now, everyone has set new business goals for 2020 and the rest of the coming decade. As digital marketing experts, especially in the field of social media, we strive to have the most insightful, entertaining content on the market. Social media becomes a more crucial aspect in everyday marketing efforts each year and we […]

Data Regulations in the Digital Age

In today’s digital age, customer data is arguably the most valuable resource to any business wishing to market to consumers. While these mass amounts of data give advertisers access to more information than ever before, the old adage still stands – with great power comes great responsibility. It’s no secret consumers are becoming wise to […]

2019: A Year in Social Media Updates

The evidence is apparent — social media is constantly changing. The brains behind these platforms are always testing out new features, algorithms, and ideas to make their platform more attractive to respective users. There have been a lot of noteworthy updates on social media platforms this year and we at iFocus are recapping the whirlwind […]

Facebook Cracks Down on Advertisers With the Impending Presidential Election

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election […]

Meet Marilee, our Social Media Account Coordinator!

What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? […]

The Tea on Gen Z: Marketing Practices for the Upcoming Generation

Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power […]

Meet Kristina

Our Senior Account Advisor! How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping […]

Meet Caesar, an Account Manager with Us!

How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me […]

Maximizing Your Social Media Presence in a ‘Pay to Play’ World

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, […]

Meet Connor, our Social Media Specialist/Account Coordinator!

How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, […]

The Importance of Geofencing in 2019

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product […]

CREATIVE TRENDS THAT WILL HELP YOU STAND OUT FROM THE CROWD IN 2019!

“Why fit in when you were born to stand out!” -Dr. Suess Over the past year, you may have seen an increase in popularity of certain design trends. Gradients, duotones, minimalism, bold typography, and vintage are among the popular design trends of 2018 that helped brands stand out against the rest. While some of those […]

Google’s 2018 Updates in Review: A Very Impactful Year for SEO

2018 has been a major year for Google in terms of updates, causing business owners and SEOs alike to rethink how they should be optimizing websites. With the release of things such as mobile-first indexing and video carousels, things we used to focus might not be the top priority in years to come. Let’s Take […]

Hiring Today’s Talent – How to Identify Potential for Success

7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look […]

Meet Corrie Castro, Our Social Media Manager!

How long have you been working at iFocus? I’ve been with iFocus for almost a year. Time just flies by! Describe what you do. I’m the head of our social media department, so I curate and oversee all of our organic social media content. I’m also in charge of all of our paid social advertising […]

Meet Brandon Davis, an SEO Specialist!

How long have you been working at iFocus? I have been working at iFocus for about a year and a half now. Describe what you do. My primary role is SEO (Search Engine Optimization), which focuses on helping companies rank higher organically on major search engines for keywords relevant to their business, so their website […]

Social Media Advertising Summer Updates

As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm – again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the […]

Meet our Creative Director, Jessica!

How long have you been working at iFocus? I’ve been working at iFocus for a little over two years. I started in February of 2016. Describe what you do. I’m the creative mind behind all that is iFocus. I help develop graphics for our clients in any form needed – display ads, website graphics, social […]

The Life of an iFocus Intern (in GIFs)

If you’ve been following us at all on Facebook, you may have seen that we welcomed a summer intern into our office a few weeks ago. While interns are traditionally considered the coffee-getters, we at iFocus like to think we bring value to our interns by giving them ample opportunities to gain real-world experience and […]

Understanding Consumer Behavior in 2018

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always […]

Meet Jackie, a Senior Account Manager!

How long have you been working at iFocus? Since December 2016. Describe what you do.  I am an account manager and problem solver extraordinaire! What does a typical workday look like for you? Reviewing account strategy to ensure our clients’ campaigns perform to the best of their ability. Do you have any nicknames in the […]

The Power of Design: A Social Experiment

“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article […]

GDPR: Why it Matters for Your U.S.-Based Business

If you’ve been checking your email in the last two weeks or so, you’ve likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven’t seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection […]

Father’s Day Marketing: Winning Strategies to Celebrate Dad

Although it feels like we just celebrated all of our wonderful mothers, Father’s Day is already quickly approaching (if you’re bad with calendars, it’s on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when […]

Meet our Digital Trailblazer, Amy VanWagner!

How long have you been working at iFocus? A little over a year. Describe what you do.  Sales. Work with all kinds of clients on their marketing needs in the digital space. This will vary from client to client but it always comes down to reaching their goals. What does a typical workday look like […]

Google Analytics is a Must-Have, not an Afterthought

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with […]

Organic Social Media Engagement is a lot Like Speed Dating

Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can’t leave reviews on personal profiles. Facebook […]

The Facebook Data Debacle: What We Can Learn About Data Sharing in the Digital Age

If you’ve had a screen in front of your face in the last few weeks, you’ve probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a […]

The What and Why of Gmail Ads

For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn’t without merit – the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the […]

A Marketing Plan for the World’s Best Mom

What would we do without our lovely mommas? After all, they did give us the gift of life! They were there for us during our first days of school, cooked every meal for us, took care of us when we were sick… Moms have been there for every step of our lives! Did you know […]

Rank Higher with iFocus Marketing’s Three Essential 2018 SEO Strategies

Now that we’re nearly a quarter into the new year, we can start to reflect on SEO strategies from 2017 and see where we’re headed in 2018. We’ve seen continued growth with mobile users as expected; citations decreasing in importance for local SEO; semantic search (analyzing searches to improve accuracy by understanding the searcher’s intent […]

Meet our Leader of Search, Zach Kinser!

How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical […]

Get Your Customers Egg-cited for Easter!

We’ve been “egg-stra” busy this month at iFocus Marketing dying eggs, devouring bunny-shaped sugary treats, and preparing businesses for a successful Easter season! Although, Easter is religiously recognized as more than an occasion to break out your Sunday best or to hop around the yard in hunt of eggs, roughly 80% of Americans celebrate the […]

Strike Gold This St. Patrick’s Day With These 3 Digital Marketing Strategies!

Everyone’s at least a little Irish on March 17th! Although St. Patrick’s Day is only a public holiday in a handful of places, it’s an occasion celebrated with green articles of clothing, a pint (or two) of beer from a local pub, and corned beef and cabbage by people all around the world. This year, […]

Is Your Facebook Paid Strategy in Order for the Rest of 2018?

Have you heard? Organic reach is steadily declining for the world’s most powerful social platform. In order to counteract this as a business, you will need to have a fully developed social media advertising strategy for paid ads. Facebook offers a large variety of advertising from single images and multi-image carousel ads to sophisticated retargeting […]

The Use of Buttons in the Digital Space

In today’s digital world, buttons are everywhere. Every website you visit has a navigation bar that’s filled with buttons. Those websites probably also have strong call-to-actions placed somewhere on the page. Every app you use requires you to push a button to trigger a command. Every digital ad you see has (or should have) a […]

Play Cupid With Digital Marketing This Valentine’s Day

Valentine’s Day is coming, whether you like it or not. Even if you hate it, you can’t hate a huge opportunity to market your brand online! Especially right after the dead cold of winter when you haven’t had much foot or website traffic. We’re sure a lot of you struggled in January trying to get […]

Scheduling Posts is Now Available on Instagram! (Kind Of)

You can (FINALLY) quit holding your breath… After an extended period of time, the number one request to Instagram by their 16 million customers, including the iFocus Marketing social marketing team, has been the scheduling and publishing of content. Instagram officially announced on January 30th that their API has been updated to the Instagram Graph […]

Advertising Olympics: Which Brands Took Home Super Bowl Commercial Gold?

Another year, another Super Bowl in the books, and with it, another batch of buzz-worthy Super Bowl commercials. Unlike some years past when mediocrity and lame attempts at humor have underwhelmed spectators of the marketing sport, this year featured a number of brands that really raised the advertising bar. From clever spoofs to classic movie […]

The Decline of Organic Facebook Reach

  Are you seeing a decline in organic reach on your Facebook page? Many are trying to increase those numbers by putting by boosting posts or running like campaigns on their business pages to get likes. We started seeing a decline in reach in 2012 when only 16% of Facebook fans from a business were […]

How to Increase Instagram Engagement (While Maintaining Tact)

Let’s be real. We all want more Instagram comments! Not only is increased engagement a sign that your social content is performing well, but it also gives you a chance to start a conversation with potential customers. So how do we increase user interaction? There’s a way to boost your Instagram engagement without coming across […]

Say Goodbye To AdWords Review Extensions

Starting this month, January 2018, Google will no long show Review Extensions along with ads. In February, they will be wiped from AdWords, historical data and all. Sayonara, Review Extensions, it’s been real. Review Extensions launched back in 2013 – with issues. They originally showed in place of lines of ad text which, for advertisers […]

All the Facebook Updates You Don’t Want to Miss in Q1

Facebook has released some great new information and potential new ways for you to market your business on social media in 2018. Some of these changes and new items are industry specific, but some are for everyone and every product. Not only do these additions to the social media juggernaut allow you to target specific […]

Meet our Director of Account Management, Josh Selig-Votaw!

How long have you been working at iFocus? I joined iFocus in April of 2016. (2 weeks before getting married, which I highly do not recommend) Describe what you do. My time is spent working with our clients in many ways. In my role, I also work with the internal teams and Account Management teams […]

Twitter Officially Enables 280-Character Limit

Have you ever crafted the perfect tweet? It was relevant, relatable, catchy, and… more than 140 characters. Your options now are: A. Forget your masterpiece. B. Decide which grammatical crime you’re going to commit. C. Wait – There’s a third option?! Yes – there is! Twitter began testing a doubled character count this past September […]

Avoid Holiday Marketing Horrors

Prepare Your Company’s Marketing Campaign for The Holiday Season Christmas is the biggest shopping season of the year, in stores and online. And it’s the most important time for businesses to make sales. According to Ad Roll, some companies can account for 30% of their annual sales in that heavy four-week period between mid-November to […]

“Why does my business need social media?” they asked.

There are many benefits to social media marketing. If your business doesn’t have a Facebook page now a days, users will turn away! It’s the easiest way to learn and contact a business you are interested in – whether it be your favorite restaurant, clothing store, or potential job! Here are the top 4 benefits […]

Meet The Team Questions: Andrew Lukes – CEO

How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM […]

The Art of “Relevant” Stalker Marketing

Learn How to Narrow Your Focus and Stay Relevant That is so creepy. If I had a dollar for every time I’ve heard this phrase when I explain to people what I do for a living, I’d be sitting on my own private beach right now. Other phrases I hear on a regular basis include: […]

The Value of a Mobile-Optimized Website

Today, nearly 90% of Americans are active online. But, as hard as it is to believe, PC sales are actually declining. So how are all those people getting online? Many of them are doing it through smartphones, tablets, and other mobile devices. Almost everyone in the country now owns a cellphone, and around 80% are […]

Websites Still Matter, but Promotion is Essential

With so much happening on social media these days and so many searches going through mobile devices, it may come as no surprise that we have literally had business owners ask us, “Do websites still matter?” The answer is that yes, absolutely, websites still matter, maybe now more than ever. However, to get the most […]

Smartphone Apps are Listening for Proximity Beacons and the Marketing Messages They Broadcast

All About Bluetooth Low-Energy Protocol (BLE Beacons) In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver […]

What Is Native Advertising and Why Does It Work So Well for Brands?

Don’t Overlook This Key Marketing Strategy: Native Advertising When it comes to getting your message in front of readers and potential customers, you have a lot of options at your disposal, not to mention a lot of online “noise” to compete with. So how can taking advantage of native advertising help your brand stand out […]

What Your Customers and Prospects Want from Your Web Content

In the day-to-day hustle to keep your website humming along smoothly and stocked with SEO-friendly content, it can be easy to forget what the ultimate purpose of your content really is. Sure, web content is a great way to build your keyword base and improve your page rankings, but it only does that by also […]

Social Media Should be a Part of Your Content Marketing Strategy

Keep Your Digital Marketing Strategy Dynamic with Social Media As hard as it is to believe in this age of Twitter, Facebook, Instagram, Snapchat, LinkedIn, and Google Plus, social media actually hasn’t been around all that long. Facebook only showed up in 2004, and Twitter is barely over a decade old. Even the blogging platforms […]

Putting Geo-Fencing and Location-Based Marketing to Work for Your Business

Let’s say a potential customer drives by your dealership every day on their way to and from work; how do you let them know about the discount that you’re running on oil changes when they can use it? Or your restaurant is just around the corner from a busy shopping area, and you’d like to […]

6 Ways to Tell if Your Content Will Be Effective for SEO

The Key Elements of SEO-Friendly Content By now you’ve probably heard the phrase “content is king,” but when it comes to maximizing SEO, content can take many forms, from product pages to blogs, articles to whitepapers, infographics to videos. One thing that just about every piece of content has in common is that a fair […]